Chocolate & HeyMax Campaign: Summary & Terms

Last updated:

1 July, 2025

Collection, Use and Disclosure of Personal DataCollection, Use and Disclosure of Personal Data

1. Overview

From 11 February 2025, Chocolate (Chocfin Pte Ltd) will partner with HeyMax (Max Now Pte Ltd) to offer a limited-time promotion. During this period, Chocolate cardholders can earn Max Miles on eligible card spend, both locally and overseas.

2. Earning Max Miles

Cardholders can earn Max Miles for eligible purchases as follows:

Card spend	Miles per S$1
First S$1,000 every calendar month	1
Any subsequent spend	0.4

The bonus miles cap resets on the first day of each calendar month.

Note: Bill payments earn miles too, but are capped at 100 miles/month

Miles Boost Multiplier‍

In addition to your spend, holding a balance on your Chocolate Account earns you additional bonus miles. Multiplier miles are credited to your Max Miles account within the first week of the following month.

Balance range	Miles Multiplier Boost
S$0.00 to S$4999.99	No bonus (1x)
S$5,000.00 to S$10,999.99	5%
S$10,000.00 to S$14,999.99	10%
S$15,000.00 to S$19,999.99	15%
S$20,000.00 to S$24,999.99	20%
S$25,000.00 to S$29,999.99	25%
...
S$95,000.00 to S$99,999.99	95%
More than S$100,000.00	100%

Miles earned are subject to the conditions outlined in this document.

Bill payments earn 1 mile per S$1, up to 100 miles. Bill payments include the following categories:

80 Medical & Health (MCC 8011–8099)
93 Government Services (MCC 9311–9399)
49 Utilities (MCC 4900–4999)
65 Real Estate & Property Management (MCC 6513, 6531)
63 Insurance (MCC 6300–6399)
73 Business Services (MCC 7311–7399)

Here’s how it works:

If your bill spend happens within your first S$1,000 of total spend in the month, you’ll earn 1 Max Mile per S$1 — so S$100 in bill payments = 100 miles (you’ve hit the cap).

If your bill spend happens after you’ve passed S$1,000 in total monthly spend, you’ll earn 0.4 Max Miles per S$1 — so it’ll take S$250 in bill payments to reach the 100-mile cap.

3. Eligibility

To participate and earn Max Miles, you must:

Have an activated Chocolate card.
Successfully link your Chocolate card to your HeyMax account.
Agree to both the Chocolate Card Terms and the HeyMax Terms of Use by creating an account on HeyMax.
For Miles Multiplier your email address must be the same for both your Chocolate Finance account and your HeyMax account.

4. Exclusions

Transactions below S$0.50, NETS and NETS-related transactions, and transactions with the following Visa Merchant Category Codes (MCCs) or merchant names are blacklisted and cannot be made using the Chocolate Card and will therefore also not be eligible for Max Miles.

MCC	Merchant Category Name
4411	Steamship and Cruise Lines
4829	Money Transfer
5933	Pawn Shops
5937	Antique Reproductions
6010	Financial Institutions – Manual Cash Disbursements
6011	Financial Institutions – Automated Cash Disbursements
6051	Non-Financial Institutions – Foreign Currency, Non-Fiat Currency (for example: Cryptocurrency), Money Orders (Not Money Transfer), Account Funding (not Stored Value Load), Travelers Cheques, and Debt Repayment
7800	Government-Owned Lotteries (US Region only)
7801	Government Licensed On-Line Casinos (On-Line Gambling) (US Region only)
7802	Government-Licensed Horse/Dog Racing (US Region only)
7995	Betting, including Lottery Tickets, Casino Gaming Chips, Off-Track Betting, Wagers at Race Tracks and games of chance to win prizes of monetary value
8398	Charitable Social Service Organisations
8651	Political Organisations
8661	Religious Organisations
9406	Government-Owned Lotteries (Non-U.S. region)

Please note, this list is not exhaustive and may be updated periodically at our discretion. Chocolate and HeyMax reserve the right to exclude certain merchants or merchant categories at their sole discretion.

5. Clawback and Suspension Rights

Clawback: If any miles are earned but deemed not to meet eligibility criteria or breach the respective Terms of Use, Chocolate and HeyMax reserve the right to claw them back.
Suspension: Both Chocolate and HeyMax may suspend the campaign at any time with prior notice. Regardless of suspension, any Max Miles earned will not expire.

6. General Terms

All rewards earned during the campaign period are subject to these terms.
Max Miles will be credited to your HeyMax account once the eligibility conditions are met. You may reach out to HeyMax for any questions or information on redemption.

7. Credit Timeline

Miles may take up to 30 days to appear in your HeyMax account after the eligible transaction is made.
In case of any disputes, the decision of Chocolate and HeyMax will be final.

8. Amendments

Chocolate and HeyMax reserve the right to amend, modify, or supplement these Terms and Conditions at their sole discretion without prior notice.